HOW TO GET STARTED AND REALISE RESULTS WITHIN JUST A FEW WEEKS The COVID-19 crisis is catapulting the digital transformation in many companies from an imperative of going digital NOW. The ambition with digital transformations is often to achieve a more robust and sustainable market position – even in times of potential crisis. Especially artificial intelligence (AI) and machine learning (ML) are some of the mature technologies that have the potential to fundamentally change the way companies drive and decide on their commercial agenda and future strategies. The fuel of these new AI-driven opportunities is data. Data can substantially strengthen commercial decision-making, especially if you are seeking new avenues and pockets of growth in the market. WHAT CAN AI-DRIVEN SALES DO FOR YOUR COMPANY? The aim of AI-driven commercial insight is to: • Provide an easy-to-use interface to enable decision makers to make informed decisions based on insights rather than instinct and experience • Get information hidden in different departments across the organisation out into the light • Increase the speed and reliability of decision-making – pulling all relevant sources of information together and finding new structures and patterns as support in developing and executing the commercial and AI-driven strategy A McKinsey Global Institute analysis in 2017 of more than 3,000 companies from 14 different sectors indicated that early adopters of AI typically achieve 5-15% higher profit margins than their competitors. Furthermore, a 2018 Forrester report highlighted the emergence of insight-driven businesses that use technology to leverage and share data insights across their organisations. These companies were growing at an average of over 30% annually and were on track to make over USD 1.8 trillion in earnings by 2021. Yet some companies are struggling to get started with AI-driven sales as most AI initiatives are new terrain for many companies.
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