EXECUTIVE SUMMARY During the spring of 2018, Valcon ran a digitalisation survey across Nordic business organisations with the aim of gauging the level of digital maturity in the region. For this purpose, we applied our Digital Maturity Model to help us draw a standardised picture of the state of digitalisation across businesses, capturing not only perceptions but concrete progression. The businesses which participated in the survey range across manufacturing, pharma, consumer and business services, financial services and transportation. We hope that this survey will provide inspiration and useful insights for Chief Digital Officers, Chief IT Officers, Chief Executive Officers and Chief Marketing Officers as well as other key digital stakeholders to ultimately move businesses to the next levels of digital maturity. Some of the key findings of the survey were: Digital strategy is maturing across the surveyed organisations. However, implementation is still largely at the stage of pilots, isolated initiatives and ad-hoc investments. There is focus on evolving the customer experience, adopting digital technologies and reskilling the organisation, with many challenges in the process. There is less focus on business model transformation initiatives. Attracting and embedding digital competences throughout the organisation continues to be a challenge. Digital ecosystems are immature. So is the understanding of their importance and how to execute. Automation and more systematic use of data is still early in its development across organisations. On the basis of our findings, we provided eight recommendations for companies to move to the next level of digital maturity. The essence of our recommendations can be summed up as follows: Approach the digital challenge not as an IT project but as a business transformation that leverages technology. Digital is an ecosystem play. It is therefore crucial to develop an ecosystem strategy that helps extend the reach of your organisation in terms of product, service and business model innovation. Open up your innovation processes to more agile experimentation and co-innovation with the external ecosystem as digital not only permits but requires this. Bring about changes in structure and management systems that encourage the right behaviours to foster innovation across the organisation. 3
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