WELCOME The purpose with this catalogue is to inspire and secure a strong and powerful Emborg brand profile instore. Retailing is highly competitive and the instore-environment is busy. Therefore it is essential to have the correct pro- motion material in the right place at the right time. As you will see, we have developed a large variety of diffe- rent promotion materials – focusing on different products, different messages and different mechanics. OUR EMBORG FOUNDATION FROM FAMILIES – FOR FAMILIES Emborg is a family-owned brand, and family values are the cornerstone of our business and the source of our passion for tasty meals in everyday life. A good meal is a natural gathering point for all families, but a busy lifestyle sometimes prevents cooking and enjoying mealtimes together. We want to make it easier for families everywhere to enjoy tasty meals by promoting inspiration, guidance and family-friendly food products at a price which makes it possible to do so every day. OUR VISION We make it easy for families everywhere to enjoy tasty and nutritious meals. To achieve this, we offer: • Consistency in quality and taste • Affordable price • A healthy/nutritious choice • Easy preparation • Attractive taste experience for the whole family MOVE PRODUCTS AND BUILD BRAND IMAGE We believe a winning brand need to combine long-term brand building with short term sales driving activations for continually sales and profit. Therefore, we encourage to use a combination of value promotions and benefit promotions. VALUE PROMOTION: Increases the incitement of impulse purchase BENEFIT PROMOTION: Increases the perceived product value by enhancing the benefit of the product/brand 3
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