2007 GENERATIONAL RENEWAL Our founder’s son, Sune Uhrenholt, takes over as CEO and undertakes a restructuring of the company to include sales to the retail channel and to focus on branded products. 2009 A REVITALISED LOGO Thirty years into the Uhrenholt journey, a revitalised logo illustrates the modern, international food company that Uhrenholt has become. The ship is now simplified and mirrored in the water in order to visualise Uhrenholt’s activities as agile reflections of the surrounding world and the opportunities it offers. BUILDING THE EMBORG ® BRAND With confidence and commitment, Uhrenholt invested heavily in the Emborg brand. Supported by thorough consumer research, a new design was developed featuring a deep, royal purple with a compelling consumer appeal. The new look was emboldened further with a new communication platform: “Bring the real taste home”, communicating the true taste and high quality of delicious Emborg food products. 2011 RECOGNITION OF SUCCESS On 21 September 2011, Uhrenholt proudly received the royal honorary award ‘King Frederik the 9 th Prize of Honour’. The royal honorary award is bestowed upon companies as proof of their successful endeavours in the global market. A key pillar of Uhrenholt’s international success is driven by extensive investment over the preceding years in the Russian market, resulting in a period of explosive growth. JOINING THE UNITED NATIONS GLOBAL COMPACT Through the 2012 Sustainability Report, Uhrenholt shares for the first time our commitment to the ten principles of the United Nations Global Compact. Every year since then, the Sustainability Report has served as our annual communication of our progress as required by the United Nations Global Compact. A ROYAL OPENING IN RUSSIA In 2011, HM Queen Margrethe II visited Moscow and St. Petersburg as part of a Danish state visit. During this time, Uhrenholt was privileged by HRH Prince Consort Henrik officially opening Uhrenholt’s new distribution centre in Mos- cow on 8 September 2011. With a capacity of more than 13,000 pallet spaces, the facility supported more than 2,000 different products and provided daily services to more than 300 customers in Moscow. Among the most modern and technologically advanced distribution centres in Russia, the centre provided capabilities across Dry, Chilled, and Frozen zones, before expanding also into Ultra Cold Storage. UHRENHOLT – A GLOBAL FOOD COMPANY | 9
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