– THE WHY Before taking the first step on your digital transformation, it is a good idea to ask yourself the fundamental question: Why are we digitising again? It is always tempting to set optimistic goals for a digital transformation, but it is critical to reflect upon why you are doing it to be able to take the right first steps. Are you experiencing threats by new entrants in your markets? Is your operating or business model becoming obsolete? Are customer expectations and habits changing? Only when you have identified the actual need behind your reasons for going digital, can you begin to break down the digital transformation into increments, which can be converted into specific and concrete steps. When initiating those steps, it is important to never lose focus on the “why” to ensure that decisions made continue to reflect the overall strategic vision.
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