S.A. CHRISTENSEN (SAC) GREATER SIMPLICITY WAS THE ANSWER TO GROWING MARKET COMPLEXITY THE CHALLENGE How do you adjust to an increasingly complex market? For many years the milking equipment company SAC held a strong market position, but the world of agriculture changed: It became much more industrialised and complex. Naturally, this also makes the market – and SAC’s set-up – more complicated. This created problems. For example, the turnover was increasing, but profits were not following suit – or were in fact dwindling. Getting a clear overview of the product programme was becoming difficult, and there was insufficient focus on proactive development. Change was necessary to ensure the company’s ability to deliver quality products on time and to translate growth into matching profits. THE SOLUTION ABOUT SAC SAC is one of Europe’s leading developers and producers of milking equipment. Based in Denmark and Holland, SAC is represented in more than 65 countries worldwide. SAC has an extensive network of dealers and importers in Europe and has also won considerable market shares in Asia. SAC has supplied numerous milking plants to the governments of many countries, including Russia, Iran, Pakistan, Syria, Tunisia, the United Arab Emirates, Egypt and Estonia. SAC has also supplied milking plants and equipment to several UN aid agencies. TESTIMONIAL ”We knew where we wanted to go, and together with Valcon Innovation we defined and carried out a number of specific measures to get there. This helped us improve our general business and won us a number of immediate, specific benefits.” René Meyer Johannsen, CEO. SAC SECTOR Industry EXPERTISE • Design, technology and innovation SAC responded to the challenges by launching initiatives that involved procurement, sales, manufacturing, finances, and project management – as well as its product portfolio. A new, stronger product range was introduced, and this was supported by new sales tools. The company’s supply chain management was adjusted, and greater flexibility introduced. Furthermore, materials and production costs were cut. All this led to greater profitability and smoother everyday operation. THE RESULTS The steps taken have prepared SAC for additional growth. Its activities have become simpler, more flexible, and more profitable. By countering complexity with greater simplicity, the company has created a firm foundation for ongoing improvements to its projects and business, allowing SAC to stride confidently into the future.
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