INTRODUCTION THE VALCON QUARTERLY GROWTH SURVEY Q4 In our fourth and last quarterly survey of 2017, we investigated the question: “How do we improve our time to market?”. In an increasingly competitive world, PREDICTABILITY and SPEED are of monumental importance when companies launch a product. If done well, companies can leverage this ability to create a COMPETITIVE ADVANTAGE. However, what does time to market really mean? How do marketers perceive their performance on time to market, and what can be done to improve it? After our first year of building a unique network of commercial executives, we are now ready to take the next steps, providing you with more relevant insights in 2018 on how to grow your business … sustainably naturally. In the last part of the report, we provide a preview of what is planned for our network of commercial executives regarding the Valcon Growth Survey in 2018. 3
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