KEY FINDINGS IN Q1 9 OUT OF 10 EXECUTIVES expect top line growth in the coming 12 months 11% AVERAGE revenue growth ambition 10% AVERAGE EBIT growth ambition THREE DILEMMAS TO BE HANDLED DILEMMA #1 HOW TO GROW market shares in an increasingly competitive market? DILEMMA #2 HOW TO LAUNCH new products and services while creating a more competitive portfolio? DILEMMA #3 HOW TO DEVELOP new effective sales and distribution channels while still protecting your core business?
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