PREPARED FOR INSPIRATION How Digital Impacts Healthcare Digital are becoming a core part of the value creation and delivery model in healthcare 1 Technology is fundamentally changing how value is created, perceived, delivered and consumed. Co-creation, sharing and empowerment will be at the core of these processes The future seen through the healthcare lens will be an evidence based, outcome focused, behavioral driven world Since the industrial revolution technological advances has helped economies become more productive and efficient. However in the last decade technology has shifted from an enabler into a core part the value creation and delivery. Crowdsourcing, open-innovation, sharing, consumer, empowerment are some of the key elements shaping future business models. Pressured by the large socio-economic trends and also by its structural challenges, healthcare will likely undergo fundamental transformations in the medium-long term. Increased focus on patients vs providers, outcomes vs process, evidence, integrated approaches and community engagement are some of the emerging realities. Digital will not only be an enabler but a core part of the value proposition in healthcare. Engagement and behavioral change will likely be a key driver of major improvements in outcomes. To this end, learnings from behavioral science and games, enabled by digital tools, can play a big role in incentivizing desired behavioral changes from healthier lifestyles and prevention to improved adherence to treatment. 2
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