Innovation strategy in plastic company The trade association Plastindustrien and Valcon Innovation have developed an innovation benchmark and an innovation tool. Micotron was one of our three case businesses in which the result was a brand new successful innovation strategy which is described in this case brochure Overview of an innovation process within the plastic industry In a brief and concise process, the means are identified which may create considerable growth in the business – “if they exist”. Together with the business, a strategy is established which includes actual action plans and follow-up meetings. Preparation Workshop “As is” Documentation, processing and ideas Workshop “To be” Documentation and processing Action plan • Value for the customer Where the energy is used • Customers and segments • Competences • External drivers • Supply Chain • Distribution system • Products and product development • • • • • • • Mission (why are we here?) Goals and ambitions Means / target areas Priorities What should we not do? How should management spend its time? How do we validate what we would like to do?
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