MESSAGE FROM THE CEO Dear Reader After a year filled with Brexit, trade war threats, droughts and El Nino alerts, it would be easy for a dairy company to say: Enough. We don’t have spare time and energy to focus on anything else but driving the company safely through the everchanging business landscape. But that wouldn´t work long term. We are obliged and committed also to keep an eye on the unbuilt road further ahead – the one that only has a red flag s tanding in the horizon reminding us that we may run into the ditch if we ignore it. I’m talking about the climate issue and the challenges to the consumer habits of our generation. Should we all switch to the vegan lifestyle asap not to be blamed by our descendants, after we have left the building? The most extremist voices would say so – but in fact that may not be the right answer to a responsible food company. Sustainability is more complex. A very comprehensive report, prepared by international scientists in the EAT Lancet Commission recently, concludes that a sustainable human diet in the future requires a shift towards more plant-based dietary patterns with much less meat and sugar. However, it also stresses that milk and dairy products will still have an important role to play because of its important content of important nutrients primarily calcium, vitamin B12 and vitamin B2. In Uhrenholt we have taken our first steps into the vegan world by launching a range of non-dairy products. But we feel fully confident by having a pragmatic approach, that allows us to let us guide by the market and its well informed and conscious consumers on how fast and how far we should move. Enjoy reading our 2018 report 4
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